Taking a break from London Fashion Week

I’ve always loved London for its buzz and creativity, especially around fashion week, but this season I decided to take a step back and focus more on creating content. Although some might argue that London Fashion Week is the best place to create content around, I myself got caught so many times in this game where I want to attend all the shows and capture as much content as possible to share it with you all. As a result  I often ended up with thin stories and imagery I was not entirely happy with.

We often forget to take time and appreciate all the efforts and endless hours of work that go behind each fashion show, because we’re too focused on live streaming the show or taking selfies on the front row. I believe is very important to re-evaluate the way we look at fashion week and really understand our role there. Fashion Week is way more than a beautifully captured streetstyle photo or what outfits we’re wearing.

With this thing in mind I decided to take a step back and enjoy the shows from the comfort of The Apartment sofas.

I’ve only accepted the invitation of Paul Costelloe to attend his catwalk show as I’ve always been truly inspired by his designs.

For AW17 he stayed true to his love for tweed and herringbone, but also added leather and lace. The colour palette was anchored in shades of green, burgundy and taupe, but there were also flashes of silver, cobalt blue and tangerine. I fell deeply in love with the structured and elegant coats with exaggerated sleeves and oversize pockets.

Also it’s worth mentioning that I’ll still be around, so if you want to know what I’m up to during fashion week this season, make sure you’re following me on Instagram!

Shop the post

Knit Storets | Skirt Marks & Spencer | Shoes Boden | Handbag MCM | Watch Olivia Burton

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