This trend was kick-started by Bella Freud, whose colourful and chic sweaters have been worn by everyone from Kate Moss to Alexa Chung. Luckily, there are more affordable alternatives on the high street, starting with Joanie – a brand that I’ve only recently discovered. Joanie was founded last year, but since then, several bloggers and celebrities alike have stepped out wearing their slogan jumpers.
With prices starting at £12 (yes, really!) there’s no time like the present to treat yourself to something new. Get clicking through my edit of the coolest slogan jumpers this season to shop right now.
Photography by Bianca Turca