Every once in a while a new technology product launches and utterly blows my mind, so the minute I heard about the partnership between Samsung Serif TV and London Fashion Week, one thing came to mind: innovation.
Modern technology meets design – Samsung Serif TV
Breaking away from conventional ultra-flat screens, Samsung Serif TV brings to life a new concept of TV that is designed to look like a piece of furniture rather than a technology product. The brand has collaborated with French designers Ronan and Erwan Bouroullec to create the Serif TV – an exceptionally stylish design inspired by the shape of the letter ‘I’ in a serif font.
Samsung Serif TV is defined by a single frame, available in white, dark blue and red and comes in three sizes. Serif TV (40″UHD screen, £1,199) and Serif TV Medium (32″FHD screen, £699) have four attachable tubular legs and a removable fabric-covered back panel (for the ports and the connectors) creating a sleek and chic finish from every angle.
Samsung Serif TV is available to buy now from www.seriftv.com.
Samsung Serif TV partners with London Fashion Week
I’m a huge London Fashion Week fan, I love its creativity and its ability to bring each season something completely unique and innovative. And with Samsung Serif TV being very design focused and representing the best of design, trend and technology, I believe it was only natural to partner with London Fashion Week.
Samsung Serif TV has been revealed to the media with a unique installation housed within the official press and buyers lounge. The partnership with London Fashion Week confirms Samsung’s commitment to revolutionize the TV world by creating designs that look good both inside and out.
Possibly the second most important factor I consider when shopping for a new TV (and I hope you all agree on this) is the design. Nowadays we buy into products that have good aesthetics, rather than functional ones. I believe the Serif would look good in any home thanks to its sleek and minimal design. Other things to consider when buying a TV is the screen size, the picture quality and the technology. And Samsung has really pulled out all the stops with their amazing Serif TV.
In collaboration with Samsung Serif TV. All words and creative direction are my own.