When Yves Saint Laurent team invited me last week at the launch event for the new Black Opium fragrance and their #YSLRockChick booth , I couldn’t be more excited .
Yves Saint Laurent first launched Opium in 1977 and he had a very particular kind of woman in mind : elegant , stylish with a languorous beauty .
With her black cropped hair , her fab rock-star attitude and enigmatic beauty , Edie Campbell – the ambassadress for Black Opium brings a twist to the mega beauty emporium and an oh-so-needed change !
To mark the launch of the new fragrance by Yves Saint Laurent , this September will see the launch of #YSLRockChick – a chance for girls all over the nation to embrace the Rockstar within and share their Rock attitude .
From the 11th September , YSL addicts will be able to record clips of themselves rocking out to their chosen YSL Rock anthem for a chance to win a VIP experience including VIP concert tickets , a deluxe hotel stay for you and your friends . The short videos , which can be uploaded with Youtube , Vine , Vimeo or Instagram , will be displayed on their website at rockchick.yslbeauty.co.uk .
You can get involved with YSL travelling Rock Booth in 5 hotspots across the nation . The key cities include : London , Manchester , Birmingham , Newcastle and Glasgow .
4 EASY STEPS TO WIN THE VIP NIGHT OF YOUR LIFE
1. Glam up with your best Rock Chick make up
2. Rock out to the hottest tune . Pose , pout , sing or shout , it’s up to you .
3. Follow the on screen instructions and upload your video using #YSLrockchick
4. Share your video & get your friends to vote so you can win
Visit rockchick.yslbeauty.co.uk for more details .
Black Opium , the new chapter in YSL Beaute fragrances is available now exclusively to Selfridges and will be nationwide from the 17th September .