New YSL Black Opium launch event

New YSL Black Opium launch event

When Yves Saint Laurent team invited me last week at the launch event for the new Black Opium fragrance and their #YSLRockChick booth , I couldn’t be more excited .

Yves Saint Laurent first launched Opium in 1977 and he had a very particular kind of woman in mind : elegant , stylish with a languorous beauty .

With her black cropped hair , her fab rock-star attitude and enigmatic beauty , Edie Campbellthe ambassadress for Black Opium brings a twist to the mega beauty emporium and an oh-so-needed change !

To mark the launch of the new fragrance by Yves Saint Laurent , this September will see the launch of #YSLRockChick – a chance for girls all over the nation to embrace the Rockstar within and share their Rock attitude .

From the 11th September , YSL addicts will be able to record clips of themselves rocking out to their chosen YSL Rock anthem for a chance to win a VIP experience including VIP concert tickets , a deluxe hotel stay for you and your friends . The short videos , which can be uploaded with Youtube , Vine , Vimeo or Instagram , will be displayed on their website at .

 You can get involved with YSL travelling Rock Booth in 5 hotspots across the nation . The key cities include : London , Manchester , Birmingham , Newcastle and Glasgow .


1.  Glam up with your best Rock Chick make up

2.  Rock out to the hottest tune . Pose , pout , sing or shout , it’s up to you .

3.  Follow the on screen instructions and upload your video using #YSLrockchick

4.  Share your video & get your friends to vote so you can win

Visit for more details .

Black Opium , the new chapter in YSL Beaute fragrances is available now exclusively to Selfridges  and will be nationwide from the 17th September .