Magical holiday

Magical holiday

Swing into the holidays with the eagerly-awaited H&M’s festive campaign with Lady Gaga , starring along the iconic singer Tony Bennett , singing “It don’t mean a thing (If it ain’t got that swing) from their number one new album Cheek to cheek .

The spectacular campaign paints a magical adventure celebrating the holiday spirit of gifting and togetherness .

“We were inspired by the glitz , glamour , and opulence of the 1940s’ Big Band era . The mood is one of festive celebration shot through with a strong sense of fashion and underlying humor . It is intriguing , curious , exuberant , audacious , and filled with wonder .” says Johan Renck , director of the commercial .

Capture a little festive magic in sophisticated party pieces – lavishly sequined tops , luxurious textures and fabrics , cosy knits , flirty reds and chic metallics . The effect is elegant , sophisticated and ultra-chic , as you’d expect from H&M .

I’ll be adding a touch of sparkle to my Christmas ensemble with the sequined trousers – a must-buy during the festive season , worn with an oversize knit that will keep me stylish and snug . What’s your favourite piece ?

The collection is available in stores and online now . Credit cards at the ready !

08 02 01

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