72 hours in Paris for Who’s Next & Premiere Classe

72 hours in Paris for Who’s Next & Premiere Classe

There’s nothing I love more than a trip to Paris and although my recent adventure with Who’s Next & Premiere Classe was quite short (72 hours to be exact), I was very excited to be back in the French capital.

The trip really was a perfect mix of working, socializing and enjoying the beauty of the city.

Below: Dress Little Mistress – Jacket Glamorous *sold out similar here CMOOD handbag

72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe

About Who’s Next and Premiere Classe

Who’s Next has become, over its 20 years of existence, the leading international fashion trade show in Europe, welcoming each season around 700 ready-to-wear brands. Divided into 5 areas – Fame, Private, Trendy, Urban and Studio – the trade show is bursting out with talented, up and coming designers and incredible ready-to-wear pieces.

Taking place at the same time with Who’s Next is Premiere Classe, the leading accessories trade show. Brands, buyers, journalists and influencers fly to Paris from all over the world to discover and set each season’s trends during the 4 days event.

72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe

Where we stayed

Molitor Hotel, conveniently located at just a few minutes drive from the venue, was our home away from home for 3 days. Nestled in the heart of the 16th arrondissement of Paris, the hotel has a cool, urban vibe, a beautiful outdoor pool open all year round, a roof terrace offering breath-taking views of the French capital and a gourmet restaurant. The rooms are bright and spacious, with simple and minimal design features, all offering views of the outdoor pool. Did I mention the Clarins vending machine in the hotel’s lobby? Pretty amazing, I know.

72 hours in Paris for Who's Next & Premiere Classe 72 hours in Paris for Who's Next & Premiere Classe

Discovering up and coming designers

Whether it’s a tasty restaurant bloggers are going nuts for, a new coffee shop in my neighborhood or an up and coming designer, I love discovering The Next Big Thing. As part of our Buyer’s Challenge, we were invited to explore the show, meet the designers and connect with other like-minded people from the fashion industry. Among my favourite, newly discovered designers were Anissa AidaNaya Rea and Jonathan Liang to name a few.

Below: Anissa Aida shirt and denim culottes – Jonathan Liang handbag – Ceci maxi dress – Les Tropeziennes sandals – Jour de Mistral jewellery

72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe

About Villa M

Villa M is a creative, brand new space dedicated to press and digital influencers attending Who’s Next and Premiere Classe. Filled with The Apartment’s signature features, including a workspace, a showroom and a studio, Villa M has been created to ensure our visit to the trade show was as productive, fun and convenient as possible.

The spacious lounge was the perfect place to relax, catch up on our notes or simply charge our phone batteries, while the beauty area was our go-to for all our hair and make-up needs.

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The Buyer’s Challenge

As part of the Villa M influencer trip, we were challenged to create a moodboard, acting as buyers whilst exploring the show and curating our own storefront. The best part? The winner (wink wink), decided by David Kang from Tom Greyhound, would then be flown to Tokyo to exhibit their curated store in real life! And the winner is… My cheeks were flushed with excitement! Tokyo see you soon!

72 hours in Paris for Who's Next & Premiere Classe 72 hours in Paris for Who's Next & Premiere Classe72 hours in Paris for Who's Next & Premiere Classe

Thank you Who’s Next & Premiere Classe!

Photo credit: Derek Bremner and Kris Atomic

www.theaptmt.com

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  • Mzs Marijke Zijlstra-Samb Pro

    It was really nice meeting you ! xxx Vegetalement Provence’s Team

  • Petrisor Oana

    Toate ținutele tale sunt pline de inspirație , fiecare outfit pare “creat” cu multă atenție si feminitate . Esti o gingașă! #FacebookFriends Petrișor Oana

  • Elena Racovita

    Imi doresc sa vizitez Parisul chiar si numai pentru 72 ore,si daca as avea la indemana si tinutele alese de tine ar fi ideal.#FacebookFriends. Serban Elena

  • andreeabacau

    visez sa vizitez Parisul ,pozele sunt perfecte deja m-am teleportat acolo 🙂 .#FacebookFriends Andreea Elena Ghinet

  • Andreea Bogdan

    Imi place enorm de tine si stilul tău ma inspiră! #FacebookFriends Andreea Bogdan

  • Nicoleta Enache

    cat mi as dori sa revad Parisul!!!#FacebookFriends Enache Nicoleta

  • Alexandra Laura Lazar

    Am fost la Paris cu soțul meu un loc de vis și de neuitat.

  • Petronela Baltag Potolinca

    Intotdeauna Mi-am dorit sa vad Prisul.ma bucur macar ca il vad din poze.ai un stil frumos si chiar ma pot inspira di el
    fb:PETRONELA BALTAG POTOLINCA
    #FacebookFriends.

  • hossu claudia

    ESTE FOARTE FRUMOS PARISUL ROCHITA VERDE ESTE SUPERBA IMI PLACE MULT.

  • Sin Elena

    PARISUL ORASUL INDRAGOSTILOR.IMI DORESC SA AJUNG ACOLO #FacebookFriends

  • Ada Mihaela

    Foarte interesant articolul chiar mi-ar placea sa vad si eu Parisul. #FacebookFriends. Pana Mihaela.