There’s nothing I love more than a trip to Paris and although my recent adventure with Who’s Next & Premiere Classe was quite short (72 hours to be exact), I was very excited to be back in the French capital.
The trip really was a perfect mix of working, socializing and enjoying the beauty of the city.
About Who’s Next and Premiere Classe
Who’s Next has become, over its 20 years of existence, the leading international fashion trade show in Europe, welcoming each season around 700 ready-to-wear brands. Divided into 5 areas – Fame, Private, Trendy, Urban and Studio – the trade show is bursting out with talented, up and coming designers and incredible ready-to-wear pieces.
Taking place at the same time with Who’s Next is Premiere Classe, the leading accessories trade show. Brands, buyers, journalists and influencers fly to Paris from all over the world to discover and set each season’s trends during the 4 days event.
Where we stayed
Molitor Hotel, conveniently located at just a few minutes drive from the venue, was our home away from home for 3 days. Nestled in the heart of the 16th arrondissement of Paris, the hotel has a cool, urban vibe, a beautiful outdoor pool open all year round, a roof terrace offering breath-taking views of the French capital and a gourmet restaurant. The rooms are bright and spacious, with simple and minimal design features, all offering views of the outdoor pool. Did I mention the Clarins vending machine in the hotel’s lobby? Pretty amazing, I know.
Discovering up and coming designers
Whether it’s a tasty restaurant bloggers are going nuts for, a new coffee shop in my neighborhood or an up and coming designer, I love discovering The Next Big Thing. As part of our Buyer’s Challenge, we were invited to explore the show, meet the designers and connect with other like-minded people from the fashion industry. Among my favourite, newly discovered designers were Anissa Aida, Naya Rea and Jonathan Liang to name a few.
About Villa M
Villa M is a creative, brand new space dedicated to press and digital influencers attending Who’s Next and Premiere Classe. Filled with The Apartment’s signature features, including a workspace, a showroom and a studio, Villa M has been created to ensure our visit to the trade show was as productive, fun and convenient as possible.
The spacious lounge was the perfect place to relax, catch up on our notes or simply charge our phone batteries, while the beauty area was our go-to for all our hair and make-up needs.
The Buyer’s Challenge
As part of the Villa M influencer trip, we were challenged to create a moodboard, acting as buyers whilst exploring the show and curating our own storefront. The best part? The winner (wink wink), decided by David Kang from Tom Greyhound, would then be flown to Tokyo to exhibit their curated store in real life! And the winner is… My cheeks were flushed with excitement! Tokyo see you soon!
Thank you Who’s Next & Premiere Classe!